Joel C Melby
Verified Expert in Product Management
Product Manager
Joel is a senior product and technology leader and consultant with 20+ years of strategic and technical experience. 他建立了成功的团队, platforms, products, solutions, 以及跨多个行业的市场, 包括电信, advertising technology, transportation, and defense. 在建立咨询业务之前, 乔尔是两家公司的首席技术官, A解决方案副总裁, 产品管理总监, 也是摩托罗拉的产品经理.
Project Highlights
Expertise
Work Experience
Principal
Melby LLC
- Defined product requirements and led development for an ad-enabled smart retail platform integrating an edge-enhanced out-of-home (OOH) adtech platform, indoor positioning, edge computing hubs, and smart shopping cart.
- Architected, developed, tested, and delivered a rules-based pricing engine for an OOH media operator using JDK 14, Quarkus, and OpenL Tablets. This enables clients to meet schedule constraints while providing future business flexibility.
- Led a multi-partner effort to integrate a leading OOH ad tech platform with a Tier 1 retail media operator's existing Salesforce and audience data platform implementations, 支持新的销售产品和增量收入.
- Defined, developed, and piloted an ad-supported closed network for integrating subscription-based industry-specific content, videoconferencing, 学习管理.
- Developed a multi-year product vision for a Europe-based OOH advertising technology startup, 协助客户进入美国市场.
- 提供战略分析, 市场定位建议, and product direction guidance to a Tier 2 online video supply-side platform (SSP).
Strategic Advisor
SeaChange International
- Provided strategic guidance and analysis to the CEO and senior executives of a publicly traded company.
- Selected and led a team of product strategy consultants retained to map out competitive challenges and new market opportunities.
- 指导一家公司重塑其旗舰产品线的努力, 使其能够转向新的客户群.
首席技术官
Outfront Media
- 开发数字标牌广告平台, 包括用于路边和交通应用的新显示系统, 物联网规模远程管理平台, 以及基于云的内容管理和优化调度系统.
- 将工程团队从零开始建立到25人的团队.
- Defined requirements for and designed an integrated network and display solution for subway and commuter rail applications.
- Established and led a vendor consortium to deliver a rail solution on time and within budget.
- 定义并建立敏捷产品开发生命周期过程.
首席技术官
Clypd
- Provided strategic and technology leadership in a programmatic TV advertising technology startup.
- 从技术角度确定公司的战略方向.
- 建立了公司一流的工程和解决方案团队.
- Authored the TVOnTap specification for programmatic linear TV and incorporated it into the industry-standard GABBCon ABCD specification.
解决方案副总裁
Edgeware AB
- Drove the adoption and deployment of Edgeware's video delivery network technologies through business development, product management, 解决方案工程.
- Established the US office for a Swedish startup, building its North American presence from scratch.
- 定义了北美市场进入策略, focused on integrating Edgeware's edge cache technology with cable infrastructure and platforms.
- Developed the key technology partner relationships required for successful market entry.
- 制定了在北美市场相对于竞争对手的定位.
产品管理总监
ARRIS
- 监督ARRIS 5500万美元的端到端项目, 多屏IP视频解决方案集, which provided managed service providers with a complete TV/STB+web+mobile platform for content delivery, management, and monetization.
- Defined a multi-screen product solution to facilitate a cable operator's transition from legacy set-top boxes to IP streaming.
- 重建线性广告插入产品线, gaining 20 points of market share and becoming the dominant competitor in the market.
- 重组视频服务器产品线, successfully transitioning it from a proprietary hardware platform to one based upon off-the-shelf commodity hardware.
Product Manager
Motorola
- Managed the company's $30 million interactive video and related back-office products and partnerships, 为一级多系统营办商提供先进的视像服务, such as Comcast, Time Warner, Charter, and UPC.
- Documented and defended the group's product and intellectual property management processes, 从而获得TL9000认证.
- 将产品引入中国市场, 从而与南京地区有线电视运营商进行部署.
Project History
ONSmart Media Platform
Led the design, development, 并整合全球最大的数字户外广告网络, 实现交通广告收入5倍增长.
I recruited, built, 并领导了30人的工程团队,分布在全球各地, 协调跨组织的需求(产品管理), IT, operations, sales, and finance), 协商技术合作伙伴和供应商协议, 并与州政府官员合作,将解决方案进行试点, certified, and accepted. The platform unlocked a 5x increase in transit advertising revenue and significantly enhanced the rider experience for NYC commuter rail and subway riders.
整合基于位置的广告平台与智能购物车
定义并设计了一个整合广告的智能零售解决方案, edge computing, indoor positioning, 以及基于安卓系统的购物车.
我定义了产品供应和解决方案架构, 整合第三方数字户外广告技术, indoor positioning, and an Android-based smart shopping cart using my client's edge computing appliance as the integration point. 该解决方案在一个大型零售贸易展上得到了展示, providing significant trade press and retailer exposure for my client and their partners.
集成ai驱动的内容调度器
Architected and led the integration of an AI-driven optimizing campaign manager with an outdoor media operator's infrastructure, back office, and business processes.
I architected a solution that integrated my client's data-driven optimizing campaign manager with its digital signage infrastructure, Salesforce, 和受众测量数据提供商. 然后,我领导了开发和交付该解决方案的跨职能团队.
确保准时交货和客户满意度, 我开发并测试了一个定价引擎(Java 14), Quarkus, and an open-source business rules engine) that fully supported the end client's complex pricing models and constraints. 解决方案在预算范围内按时交付, 允许最终客户实现其收入和运营目标.
线性电视节目购买标准
Defined, established, and promulgated an industry standard for programmatically buying linear television ad inventory.
Education
工商管理硕士(MBA)
宾利大学-沃尔瑟姆,马萨诸塞州,美国
电气工程学士学位
康奈尔大学-伊萨卡,纽约州,美国
Skills
Tools
Confluence, Jira, Git, GitHub
Industry Expertise
Telecom Equipment & Solutions, Film & 电视、公共交通
Paradigms
需求分析,变更管理,Scrum,敏捷,敏捷产品管理
Other
Product Strategy, Media, Product Management, Business Analysis, Product Roadmaps, Go-to-market Plans, Business Models, Product Design, Product Marketing, Product Frameworks, Innovation, Product Ownership, Product Discovery, Requirements, BRD, 软件需求规范(SRS), Program Management, Engineering Management, 广告技术(Adtech), Team Management, Strategic Planning, Stakeholder Management, 软件开发生命周期(SDLC), Management, Leadership, 跨职能的合作, Communication, CTO, 技术产品管理, API Integration, Roadmaps, 客户之声(VoC), Product Owner, 软件即服务(SaaS), System Requirements, Strategy, 最小可行产品(MVP), Pitch Decks, 企业对企业(B2B), Feature Prioritization, Java, Paid Advertising, Linux, Market Research & Analysis, Business Strategy, Systems, Vendor Management, Business Modeling, Software Integration, Software Architecture, Systems Engineering, Digital Signage, Team Building, Marketing Strategy, Customer Success, Cloud Computing, User Experience (UX), 跨职能团队领导, Android, Hardware, Display Advertising, Embedded Systems, 工商管理, Electrical Engineering, Java 8, Java 14, JavaScript, Python, Business Rules Engine, Salesforce Apex, 数字户外广告(DOOH
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